We write this blog every week not only as a resource for those looking to be entertained and educated at the same time, but to also engage and have an emotional connection with our readers. Last week we pulled on heartstrings of childhood memories with a post about the home that once belonged to the author of the Purple Crayon children’s book. This week we seek to make you nauseous (or maybe not) with the understanding that your future homebuyer might only like your client’s home (or your home) if it will get lots of likes on Instagram. We’re not making it up, only turning a serious story in the Wall Street Journal into a gossip styled post.
We are serious! Apparently in Colorado, a broker waited an hour for his client to pick up her prized fake eyelashes from home so she can look her best on the “Colorado First Time Home Buyer” Facebook page. The competition is robust with more than 85,000 followers.
Wait, it gets more intense. Thought that Instagram was just for someone’s mobile phone? Not when you’re spending the big bucks. According to the well respected WSJ, Millennials are celebrating the milestone of owning their first home. New door mat? A new plant for the landscaping? Buying a fine bottle of Champaign? NO! Too old school.
Millennials are even hiring photographers to snap pictures of them fake dancing in the living room, playfully posing on the front steps and making heart-shaped hand poses around a new key.
According to what we’ve read, there’s a photographer who said he was asked to Photoshop grass onto an unkempt lawn. Who needs to get rid of wrinkles when you can get rid of a nasty lawn! A nice lawn is not just reserved for the homeowners; it’s for the neighbors too.
Then comes the reality that it’s time to update our thought process and not be so judgmental. These Millennials, people who are 36 years-old and younger were the largest group of home buyers. Yes, it’s true. They purchased 34 percent of the homes from July 2015 until June 2016. That amazing fact is from a report by the National Association of Realtors. Roughly two-thirds of those buyers were first-time buyers, according to the March report.
Brokers are jumping on the bandwagon without a care. They are taking pictures of the new home buyers and sharing with friends and family on Facebook. Of course the friends of friends want a new home too, and there you have a new client!
It’s a win-win…maybe.